JANET & JANET TAKE OVER BAR BRERA
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LIVE MUSIC IN BRERA
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THE SPRING PARTY WITH FERNET BRANCA
Bar Brera and Fernet-Branca celebrate their partnership with their first official event.
Milano, March 2025 – BAR BRERA AND FERNET-BRANCA BETWEEN HISTORY, ART AND MIXOLOGY
Two icons of Milanese culture and mixology join forces in an exclusive partnership: the historic Bar Brera, a cultural and artistic landmark in the heart of the district of the same name, and Fernet-Branca, the renowned amaro created in Milan in 1845, now a symbol of tradition and innovation in the world of spirits.
The first official event of this collaboration will be the Spring Party, scheduled for Friday, March 21, 2025 at Bar Brera.
The partnership is part of the celebrations for Fernet-Branca’s 180th anniversary, a milestone the brand will commemorate throughout the year with a series of special events, activations and exclusive experiences.
A HISTORIC PARTNERSHIP CELEBRATING MILAN
The stories of Bar Brera and Fernet-Branca date back to the 19th century and are united by a shared commitment to promoting culture, art and conviviality.
Founded in the late 1800s, Bar Brera has long been a meeting point for Italian and international artists, writers and journalists, preserving its bohemian spirit to this day.
On the other hand, Fratelli Branca Distillerie, the birthplace of the unmistakable 27-herb amaro, has always championed creativity and innovation. This is reflected in its iconic advertising campaigns, its commitment to preserving Milan’s cultural heritage, and initiatives such as the restoration of Torre Branca in Parco Sempione, the Branca Collection open to the public within its production site on Via Resegone, and the artistic restyling of the factory chimney.
“We are proud to collaborate with another Milanese icon such as Bar Brera; our shared ability to combine history, fine drinking and art finds a new creative dimension in this partnership. Our mission is to offer consumers a place where heritage, innovation and taste come together, rediscovering the energy of a city that constantly evolves and reinvents itself,” says Martina Cerbone, Marketing Director of Fratelli Branca Distillerie. “Not to mention the fundamental importance of the bartender community, which in places like this creates and delivers a unique experience made of passion, technique and high quality—values that also define Fernet-Branca.”
A COCKTAIL DEDICATED TO MILAN’S ARTISTIC HEART
Bar Brera and Fernet-Branca already joined forces last year to create a tribute to the Brera district: the Brera Cocktail, a liquid expression of the area’s timeless charm, made exclusively with ingredients from Fratelli Branca Distillerie: 3 cl Stravecchio Branca, 4 cl Carpano Antica Formula, 1 cl Fernet-Branca, topped with ginger beer.
Its golden and copper reflections evoke the venue’s vintage atmosphere and heritage, while the frosted glass recalls the cobblestone streets of Brera, symbolically guiding guests into the heart of the artistic district.
SPRING PARTY: THE FIRST MAJOR EVENT OF THE NEW PARTNERSHIP
The new partnership between Bar Brera and Fernet-Branca will officially launch with the second edition of the Spring Party, taking place on Friday, March 21, 2025 from XX, an exclusive event celebrating culture, music and mixology.
The evening will feature live music by Valentina Ekza followed by a DJ set, along with a special drink list curated by Bar Brera’s expert bartenders. The menu will highlight Fernet-Branca-based cocktails, including the refreshing and easy-drinking Branca Fizz, combining the unmistakable notes of Fernet-Branca with fresh lemon and a citrus peel twist, and the more intense and full-bodied Americano with Fernet-Branca.
A PROJECT LOOKING TOWARDS THE FUTURE
This two-year partnership will see Bar Brera customized with Fernet-Branca’s branding and colors, transforming it into the perfect stage for events, tastings and experiences dedicated to mixology and Milanese culture.
By joining forces, Bar Brera and Fernet-Branca aim to enhance the best of Milanese tradition, offering the public authentic experiences centered around taste, heritage, art and creativity.
ABOUT BRANCA
Fratelli Branca Distillerie is a leading company in the premium spirits sector, with a history dating back to 1845. Thanks to a unique product range and a constant commitment to high-quality production, the company has established itself as a global leader in the beverage and spirits industry.
Despite its success, Fratelli Branca Distillerie has remained true to its Italian roots and continues to be a 100% Made in Italy company, representing Italian excellence worldwide. Under the leadership of President Niccolò Branca, the fifth generation of the family, the company has significantly expanded its presence to over 160 countries, strengthening its global position.
The brand portfolio includes a wide range of premium and super-premium labels, including iconic names such as Fernet-Branca, Brancamenta, Stravecchio Branca, Carpano, Carpano Antica Formula, Punt e Mes, Borghetti and Grappa Candolini.
The company’s motto, “Novare serbando” (renew while preserving), reflects its forward-looking approach while staying true to the values that have shaped its strong industrial and entrepreneurial heritage.
