BRERA IN GLOW: SPRING BY SVR IS TO BE ENJOYED AT BAR BRERA

BRERA IN GLOW: SPRING BY SVR IS TO BE ENJOYED AT BAR BRERA

Power, spirituality and overwhelming energy in one of the most iconic venues in the city: Bar Brera.

Milan, March 13, 2026 – SVR, a pioneer in dermatological skincare, celebrates the arrival of spring with “Brera in Glow,” a special event featuring botanical cocktails, fresh tulips and sensory experiences in the heart of Milan’s most iconic district.

On Friday, March 20 from 6:00 PM to 8:00 PM, Bar Brera (Via Brera 23), a historic venue of Milanese culture, will transform into a true urban garden thanks to an SVR takeover. A moment of pause and conviviality dedicated to light and shared beauty, where each guest will be welcomed with a fresh tulip, a symbol of rebirth and the common thread of the initiative.

The event is part of an entire week dedicated to vitamin C. From March 16 to March 22, from 10:00 AM to 7:00 PM, SVR Italia invites visitors to the Edicola Civic Brera (Via Brera 21) for a series of activities and interactive moments dedicated to the brand’s iconic active ingredient, the star of the new FLUIDE [C20] BIOTIC.

The evening at Bar Brera will be a true sensory journey, thanks to a special drink list created specifically to tell, sip after sip, the freshness of spring flavors and the soul of the neighborhood.

It begins with the Glow Spritz, a mix of Prosecco, Aperol and grapefruit that recalls the golden reflections of the sunset on the windows of the Academy, bringing into the glass the luminosity that characterizes the brand’s treatments. It continues with Passion SVR, where passion fruit and maracuja embrace the bubbles, softened by soda. For those who prefer a refreshing break, the Mojito Ammare evokes the light and fragrant summer breeze of Gin Mare, blending with lime, mint and ginger ale. The journey through flavors concludes with the unmistakable signature Cocktail Brera, made exclusively with BRANCA® ingredients: a drink with a bold and sparkling character that, between sweet and bitter notes, pays tribute to the bohemian spirit of the district.

During the Friday aperitivo, the focus will be entirely on conviviality and relaxation, while interactive activities and exclusive gadgets will continue to animate the Edicola Civic Brera throughout the duration of the initiative.

With “Brera in Glow,” Bar Brera thus becomes the perfect place to slow down, reconnect and celebrate the arrival of the new season, among spring flavors and moments of shared wellbeing.

BAR BRERA

Bar Brera traces its roots back to the late 19th century, when it was founded as a meeting place for culture in the heart of Milan’s vibrant Brera district.

More than just a venue, it is considered an icon in the collective imagination. Renowned personalities from the worlds of Italian and international culture, music and art have gathered here, and even today it remains a meeting point for journalists and writers.