NORTH SAILS TAKES OVER BAR BRERA

NORTH SAILS TAKES OVER BAR BRERA

On September 23, North Sails presents CAP SUD EST - The Journey to Timeless, the new capsule collection in collaboration with Alessandro Squarzi, celebrating heritage, style, and connection.

Milan, September 2025 - Fashion, lifestyle, and Milanese culture will come together on September 23, from 6:00 PM to 10:00 PM at Via Brera 23, at Bar Brera, for the launch event of the new CAP SUD EST capsule collection by North Sails Apparel in collaboration with Alessandro Squarzi, renowned international entrepreneur and icon of Italian menswear, and vintage collector Martin Brucker.

The iconic venue in the heart of Milan will transform into an immersive space, customized by the brand to celebrate style through music, creativity, and design. An initiative that once again confirms the synergy between Bar Brera and major fashion brands: on one side, the free-spirited, nautical, and sustainable identity of North Sails; on the other, the bohemian and cultural spirit that has defined Bar Brera for over a century as a symbol of Milan’s most authentic soul.

Throughout the evening, guests will be able to enjoy a specially crafted drink list, full of discoveries, with the iconic signature Brera cocktail taking center stage — the liquid symbol of the neighborhood and the bar that bears its name. Its ochre color recalls the venue’s vintage elegance, while the frosted glass echoes the stone cobblestones leading to Bar Brera. The drink is an exclusive blend of Branca ingredients: 3 cl of Stravecchio, 4 cl of Antica Formula, 1 cl of Fernet, topped with ginger beer.

An experience that blends mixology, fashion, and culture into a multisensory journey, telling the story of the North Sails universe in an authentic setting.

BAR BRERA – Via Brera 23 Milan

Bar Brera traces its roots back to the late 19th century, when it was founded as a meeting place and cultural hub in the heart of Milan’s Brera district. More than just a venue, it is considered an icon in the collective imagination. It has hosted renowned personalities from the Italian and international worlds of culture, music, and art, and still today remains a meeting point for journalists and writers.

ABOUT NORTH SAILS APPAREL

EMBRACE THE SPIRIT OF THE OCEAN

In 1957, North Sails founder Lowell North set out to create the best racing sails the world had ever seen, completely transforming the sport of sailing. The combination of cutting-edge technology and high-performance materials — part of Lowell North’s heritage — also shaped the first apparel collection launched in 1989. Today, in the Performance line, the sole objective remains to create the best technical garments capable of withstanding extreme conditions, while the Lifestyle collections bring the spirit of the ocean into the city. In its journey to become increasingly “Ocean Positive,” North Sails is committed to using environmentally responsible materials, balancing sustainability and functionality, with the goal of charting a course toward a cleaner, healthier ocean and preserving it for future generations.