Exclusive party at Bar Brera: Schweppes chooses the venue to present its products
23 July 2024
BRERA AND THE ACADEMY OF FINE ARTS TOGETHER TO CELEBRATE ART THROUGH YOUTH
25 July 2024
PHILIPPE MODEL PARIS TAKES OVER BAR BRERA
On the occasion of Salone del Mobile, Philippe Model Paris joins Bar Brera to create a must-visit meeting point during Design Week.
From April 16 to 21, Philippe Model Paris transforms Bar Brera, a cultural landmark in the vibrant heart of Milan.
This collaboration between the fashion brand and the Milanese bar brings together the bohemian soul of Bar Brera—long a crossroads for figures from the worlds of international culture, music and art—with the Parisian essence of the brand.
Philippe Model Paris is rooted in the creative vision of the French designer and artist of the same name. In 2008, his creativity met the excellence of Italian craftsmanship and the unique know-how of the Riviera del Brenta district, leading to the launch of a sneaker collection bearing his name. In 2016, the brand entered a new phase of international growth following its acquisition by 21 Invest, an Italian private equity fund led by Alessandro Benetton, focused on long-term development through industrial expertise, financial support and a strong international network.
Color and volumes inspired by architecture and design have always been key elements of Philippe Model Paris’ creative identity, making Bar Brera the ideal location for this project.
An ideal corner to meet and take a break, where Philippe Model Paris expresses its iconic color and tells a story of eccentricity, adventure and imagination.
For this occasion, art, fashion and creativity come together thanks to the partnership between the Brera Academy of Fine Arts and Bar Brera. Two young artists, Gabriele Barbagallo and Simona Salerno, created a series of 3D digital artworks combined with photogrammetry, inspired by the Philippe Model Paris brand. Bar Brera continues to promote beauty, culture and the growth of emerging artists and new forms of art.
To celebrate the event, Bar Brera’s expert mixologists have created two cocktails dedicated to Philippe Model Paris. Throughout the week, guests will be able to enjoy the PHILIPPE Bleu Mojito and the MODEL Gin Azure, alongside the iconic signature Brera cocktail, made exclusively with Branca ingredients—from Stravecchio to Antica Formula, as well as Fernet-Branca and Schweppes ginger beer—telling the story of Milan in every sip.
