OPENING OF THE NEW MANAGEMENT

BRERA IN A GLASS: INAUGURATION OF THE NEW MANAGEMENT OF BAR BRERA AND ITS SIGNATURE COCKTAIL

October 18, 2023

On October 18, 2023, Bar Brera celebrated the inauguration of its new management, marking the beginning of an exciting new chapter for this historic venue in the heart of Milan’s vibrant Brera district. The new management aims to further enhance the bar’s tradition while introducing innovations that elevate the customer experience and promote local culture.

To celebrate this new era, the Brera Cocktail was introduced— a tribute to the iconic Milanese district. This unique cocktail, crafted exclusively with BRANCA ingredients, is composed of:

• 3 cl Stravecchio
• 4 cl Antica Formula
• 1 cl Fernet Branca
• Schweppes ginger beer

The Brera Cocktail, with its elegant ochre color and frosted glass reminiscent of Brera’s cobblestone streets, is designed to evoke the district’s historic and bohemian atmosphere. This drink perfectly represents the mission of the new management: combining tradition and innovation to offer an experience that blends conviviality, history and art.

Founded in the late 19th century, Bar Brera has always been a meeting point for artists, writers, journalists and culture enthusiasts. The new management aims to strengthen this identity, continuing to position the bar as a place where culture and social life come together in a welcoming and inspiring environment.

The objectives of the new management include:

• Preserving tradition: Maintaining a strong connection with the bar’s history and its role as a cultural meeting point.
• Innovating the offering: Introducing new cocktails and dishes that highlight creativity and quality ingredients.
• Promoting culture: Organizing events and collaborations that celebrate art and culture, involving the local community.
• Enhancing customer experience: Continuously improving service to offer a unique and memorable experience to every guest.

The Brera Cocktail is the first step in this ambitious vision—a drink that not only delights the palate but also tells a story: that of a neighborhood and a bar that continue to evolve together.

The new management of Bar Brera invites you to discover this renewed experience, where every sip of the Brera Cocktail makes you part of a story rich in culture, tradition and innovation.