MARTINI® SIGNS BAR BRERA: THE VENUE BECOMES A BRAND SPACE DEDICATED TO THE WORLD OF SPRITZ
19 May 2026
CIAO! TERRAZZA MARTINI RETURNS TO BRERA:
SAVE THE DATE — JUNE 18 AND 25
MARTINI® cocktails and the atmosphere of Bar Brera, the city’s artistic and cultural heart, for two evenings dedicated to the Milanese aperitivo.
Milan, June 10, 2026 – With the arrival of summer, Bar Brera returns as one of the key destinations for the Milanese aperitivo, hosting two new CIAO! TERRAZZA MARTINI events on June 18 and 25.
The format, born from the meeting between Bar Brera, MARTINI® and Ciao. Discoteca Italiana, offers an aperitivo experience that brings together drinking culture and conviviality in one of the city’s most iconic settings during the summer season.
The evenings will be accompanied by a drink list signed by MARTINI®. Highlights of the cocktail selection include the MARTINI Bianco Spritz, MARTINI Bitter Spritz, MARTINI Vibrante Spritz — the non-alcoholic alternative from the range — and the classic MARTINI Americano.
The events are part of the wider collaboration project between MARTINI® and Bar Brera, which throughout the season sees the venue’s spaces enriched with the brand’s distinctive elements, from graphic details and furnishings to references to the iconic MARTINI® red.
Completing the experience is a series of exclusive posters created by Ciao. Discoteca Italiana for CIAO! TERRAZZA MARTINI. The three illustrations, dedicated to the terrace, aperitivo hour and the MARTINI Bianco Spritz, will be gifted to guests who purchase a MARTINI® cocktail, while supplies last.
With the longest days of the year and the June atmosphere bringing the streets of Brera to life, CIAO! TERRAZZA MARTINI confirms itself as an appointment dedicated to those looking for an aperitivo experience defined by social connection and Italian style.
WHEN
Thursday, June 18, 2026
Thursday, June 25, 2026
WHERE
Bar Brera
Via Brera 23, Milan
INFO
From 7:00 PM to 10:00 PM
Dress code: MARTINI® red.
Mood: effortless, social, iconic.
MARTINI®
One of the world’s most iconic brands, MARTINI® is a leading name in the Italian alcoholic beverage industry, offering premium sparkling wines and aromatized wines. The MARTINI aperitif range, known for its award-winning bittersweet flavor, is the result of blending recipes featuring over 40 botanical ingredients sourced from the finest natural ingredients around the world.
The MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosso, MARTINI Extra Dry, MARTINI Bitter, MARTINI Riserva Speciale Rubino, MARTINI Riserva Speciale Bitter, MARTINI Asti, MARTINI Prosecco. Founded in Turin in 1863, the MARTINI brand is part of the Bacardi Limited portfolio, headquartered in Hamilton, Bermuda, and continues to be a market leader within its category. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
MARTINI, MARTINI DARE TO BE and the BALL & BAR LOGO are registered trademarks.
BAR BRERA – Via Brera 23, Milan
Bar Brera traces its roots back to the late 19th century, when it was founded as a gathering place and cultural landmark in Milan’s Brera district. More than just a venue, it is considered an icon of the city’s collective imagination. Over the years, it has hosted renowned personalities from the worlds of Italian and international culture, music, and art, and still today remains a meeting point for journalists and writers.
