CIAO! TERRAZZA MARTINI RETURNS TO BRERA:SAVE THE DATE — JUNE 18 AND 25
18 June 2026
DRIVE TO MONZA
Peroni Nastro Azzurro 0.0% brings the excitement of the Grand Prix to the heart of Milan: Bar Brera becomes an extension of “Drive to Monza”
Milan, September 2026 – After igniting fans’ enthusiasm with the “Drive to Monza” event at Palazzo Reale, PERONI NASTRO AZZURRO 0.0% is bringing the energy of the Grand Prix to the heart of Milan with a special activation at Bar Brera.
For one evening, one of the city’s most iconic venues will become a meeting point for fans and motorsport enthusiasts, extending the experience launched at Palazzo Reale and celebrating the partnership between PERONI NASTRO AZZURRO 0.0% and Scuderia Ferrari HP in one of Milan’s most distinctive neighbourhoods.
From 6:00 pm to 10:30 pm, the public will be able to enjoy an evening open to the city, featuring an aperitivo, DJ set and live music. The venue set-up, developed in continuity with the one created for the Palazzo Reale event, will bring the atmosphere and visual identity of the motorsport world to Brera, creating an immersive experience dedicated to fans.
“With this initiative, we wanted to bring the energy of the Monza weekend beyond the racetrack, engaging the city in a moment of shared celebration. Now in the third year of our partnership with Scuderia Ferrari HP, we continue to create opportunities that bring together the passion of the fans and the distinctive style of PERONI NASTRO AZZURRO 0.0%,” commented Viviana Manera, Marketing Director at Birra Peroni.
Taking centre stage will be the Aperitivo Tifosi, the signature drink created for PERONI NASTRO AZZURRO by internationally renowned bartender Simone Caporale. A fresh and balanced creation combining PERONI NASTRO AZZURRO 0.0%, mandarin juice and lemon bitter, offering a contemporary reinterpretation of the traditional Italian aperitivo.
With this activation, PERONI NASTRO AZZURRO 0.0% confirms its connection with Italy’s most iconic urban destinations and with the social occasions that define the Italian lifestyle, turning the aperitivo into an opportunity to celebrate passion, entertainment and togetherness.
Event programme open to the public
Peroni Nastro Azzurro 0.0% Drive to Monza at Bar Brera
3 September 2026 – From 6:00 pm to 10:30 pm
Bar Brera – Via Brera 23, Milan
Peroni Nastro Azzurro 0.0%
Launched in 2022, Peroni Nastro Azzurro 0.0% is the latest innovation in Peroni Nastro Azzurro’s alcohol-free range. Made with premium Italian ingredients, including the distinctive “Nostrano dell’Isola” corn grown exclusively for Peroni Nastro Azzurro in Northern Italy, Peroni Nastro Azzurro 0.0% delivers the same Italian taste with 0.0% alcohol.
Birra Peroni has implemented new technology at its Rome brewery to enable Peroni Nastro Azzurro 0.0% to match the taste profile of Peroni Nastro Azzurro, the premium beer that has been brewed with Italian passion and flair since 1963. This new technology makes it possible to use the same recipe as the traditional version and, only once Peroni Nastro Azzurro’s distinctive aroma and flavour profile have fully developed, the alcohol is gently removed to deliver its crisp and refreshing taste.
Peroni Nastro Azzurro 0.0% is available in more than 30 countries worldwide and reinforces Birra Peroni’s commitment to responsible consumption.
Asahi Europe & International
Asahi Europe & International is the international division of Asahi Group Holdings, a global beverage and food company listed on the Tokyo Stock Exchange. It is the result of years of acquisitions that have enabled Asahi Group Holdings, a traditional Japanese producer of beer, whisky and a wide range of food products, to establish and consolidate its business across Europe and around the world.
Since 2020, the business has operated under the Asahi Europe & International organisation. Drawing on centuries of European brewing heritage, it operates 19 production facilities across eight European countries and is the custodian of some of the world’s leading beer brands, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel.
Within Asahi Group, Asahi Europe & International is also responsible for developing and managing all export markets globally outside Japan and Oceania. With a presence in 90 markets and more than 10,000 passionate employees, our shared purpose of creating meaningful connections puts us in an excellent position to inspire people around the world to drink better.
BAR BRERA – Via Brera 23, Milan
Bar Brera traces its roots back to the late 19th century, when it was founded as a meeting place and cultural hub in the heart of Milan’s Brera district. More than simply a venue, it is regarded as an icon in the city’s collective imagination.
Over the years, it has been frequented by renowned figures from the Italian and international worlds of culture, music and art, and it remains a meeting point for journalists and writers to this day.